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United Fire price to sales ratio UFCS

Market value divided by revenue over the last twelve months, since 2012.

Today, Oct 23, 2026
1.0×
10-year median
0.7×
Against its 10-year history
80th
percentile: 0 is its lowest day, 100 its highest
10-year range
0.4× to 1.4×
Peer median
1.2×

United Fire's price to sales ratio is 1.0× as of Oct 23, 2026.

That is above its ten-year median of 0.7×, higher than on 80% of days in the last ten years.

Over that time it ranged from 0.4× in Aug 2024 to 1.4× in Jul 2018.

The median for 10 property and casualty insurers of a similar size is 1.2×.

Price to sales ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far1.0×0.6×1.0×
20250.7×0.5×0.7×
20240.6×0.4×0.7×
20230.5×0.5×0.8×
20220.7×0.5×0.9×
20210.5×0.5×0.8×
20200.6×0.5×1.0×
20190.9×0.9×1.3×
20181.3×0.9×1.4×
20171.0×0.9×1.1×
20161.1×0.9×1.1×
20151.0×0.7×1.0×
20140.8×0.7×0.9×
20130.8×0.7×1.0×
20120.7×0.6×0.8×

Against its peers

Companies in Insurance - Property & Casualty nearest United Fire's size, closest first, today.

CompanyPrice to sales ratio
UFCSUnited Fire1.0×
SAFTSafety Insurance1.2×
UVEUniversal Insurance0.8×
HMNHorace Mann Educators1.1×
ASICAtegrity Specialty Insurance2.2×
BOWBowhead Specialty1.8×
HRTGHeritage Insurance1.3×
HIPOHippo2.0×
EIGEmployers1.1×
HGHamilton Insurance0.8×
HCIHCI2.7×
Peer median1.2×

Where United Fire ranks

What the price to sales ratio tells you

Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.

Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.

More on United Fire

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.