MediaAlpha price to free cash flow MAX
Market value divided by free cash flow over the last twelve months, since 2021.
- Today, Oct 23, 2026
- 13.0×
- 5-year median
- 18.0×
- Against its 5-year history
- 34th
- percentile: 0 is its lowest day, 100 its highest
- 5-year range
- 5.4× to 158×
- Peer median
- 10.6×
MediaAlpha's price to free cash flow is 13.0× as of Oct 23, 2026.
That is below its 5-year median of 18.0×, lower than on 66% of days in the last 5 years.
Over that time it ranged from 5.4× in Feb 2026 to 158× in May 2024.
The median for 10 credit services stocks of a similar size is 10.6×.
Price to free cash flow over time
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 13.0× | 5.4× | 22.0× |
| 2025 | 9.5× | 8.9× | 23.4× |
| 2024 | 20.4× | 19.7× | 158× |
| 2023 | 86.3× | 11.4× | 88.6× |
| 2022 | 11.0× | 9.2× | 51.6× |
| 2021 | 51.4× | 47.9× | 57.5× |
Against its peers
Companies in Financial - Credit Services nearest MediaAlpha's size, closest first, today.
| Company | Price to free cash flow |
|---|---|
| MAXMediaAlpha | 13.0× |
| CASSCass Information Systems | 16.8× |
| WRLDWorld Acceptance | 3.0× |
| PHRPhreesia | 9.8× |
| PRTHPriority Technology | 6.2× |
| PAYSPaysign | 11.5× |
| VELVelocity Financial | 26.8× |
| RHLDResolute Holdings Management | 11.5× |
| QNSTQuinstreet | 7.4× |
| OPFIOppFi | 1.2× |
| PWPPerella Weinberg Partners | 13.2× |
| Peer median | 10.6× |
What the price to free cash flow tells you
Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.
Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.
More on MediaAlpha
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.