MediaAlpha MAX

Financial - Credit Services, Financial Services

$11.90

−4.11%

Market cap: $729M
PE: 7.4×; 2y median 25.9×
Forward PE: n/m; not a meaningful number
Price to sales: 0.6×
EV/EBIT: 10.1×
Revenue, 12 months: $1.2B; +14% on a year ago
Net margin: 7.9%
Free cash flow yield: 7.7%

MediaAlpha trades at 7.4× trailing earnings, cheaper than 90% of the last ten years. Revenue was $1.2B over the last twelve months, up 14% on a year earlier with a 8% net margin.

Charts

Financials

Income statement for MAX, by quarter
Income statement	Q3 FY23	Q4 FY23	Q1 FY24	Q2 FY24	Q3 FY24	Q4 FY24	Q1 FY25	Q2 FY25	Q3 FY25	Q4 FY25	Q1 FY26	Q2 FY26
	$74.6M−16%	$117.2M−6%	$126.6M+14%	$178.3M+110%	$259.1M+248%	$300.6M+157%	$264.3M+109%	$251.6M+41%	$306.5M+18%	$291.2M−3%	$310M+17%	$316.9M+26%
Cost of revenue	$62.3M−18%	$94.9M−9%	$103M+10%	$146.6M+106%	$219.9M+253%	$251.7M+165%	$222.7M+116%	$213.9M+46%	$263.1M+20%	$246.3M−2%	$263.3M+18%	$271.7M+27%
Gross profit	$12.3M−3%	$22.3M+11%	$23.7M+29%	$31.7M+130%	$39.2M+219%	$49M+120%	$41.6M+76%	$37.7M+19%	$43.4M+11%	$44.8M−9%	$46.7M+12%	$45.2M+20%
R&D	$4.3M−19%	$3.9M−20%	$4.4M−16%	$5.1M−0%	$5.3M+24%	$5M+28%	$4.9M+12%	$5.4M+6%	$5.8M+9%	$5.3M+6%	$5.5M+12%	$6M+13%
SG&A	$22.7M+27%	$17.9M−18%	$16.9M−26%	$20.1M−19%	$18.3M−20%	$25.7M+44%	$23.2M+37%	$52.4M+160%	$17.8M−2%	$17.2M−33%	$18.9M−19%	$19.2M−63%
	−$14.7M+40%	$446K	$2.4M	$6.5M	$15.6M	$18.3M+3992%	$116K−95%	−$20M	$19.7M+26%	$22.3M+22%	$22.4M+19188%	$20M
Interest expense	$3.9M+52%	$3.9M+17%	$3.8M+8%	$3.8M−3%	$3.6M−10%	$3.2M−19%	$3M−23%	$2.9M−24%	$2.8M−21%	$2.6M−18%	$2.4M−17%	$2.8M−3%
Pre-tax income	−$18.6M−15%	−$4.1M	−$1.5M−90%	$4.5M	$12.2M	$8.2M	−$2.4M+63%	−$22.2M	$17.7M+45%	−$104.2M	$20.5M	$55.1M
	$102K	−$793K	$27K−65%	$130K−13%	$312K+206%	$915K	−$49K	$316K+143%	$54K−83%	−$138.1M	$6.5M	$13.3M+4111%
Net income	−$13.5M−7%	−$2.4M−91%	−$1.1M−89%	$3.6M	$9.5M	$4.6M	−$1.9M+75%	−$18.7M	$14.9M+57%	$31.4M+577%	$11.5M	$39.4M
	−$0.29−15%	−$0.05−92%	−$0.02−91%	$0.07	$0.17	n/a	−$0.04+100%	−$0.33	$0.26+53%	$0.48	$0.21	$0.65
	46.2M+10%	47M+9%	48.6M+11%	53.4M+18%	54.9M+19%	n/a	55.6M+15%	56.1M+5%	56.6M+3%	64.9M	55.8M+0%	62.1M+11%

Gross profit: 25 periods, Q1 FY20 to Q2 FY26: not printed by the filing, worked out from its own lines.

Income tax: Q1 FY20: 6 months less the 3 months printed beside them.

Net income: Q1 FY20: 6 months less the 3 months printed beside them.

EPS, diluted: 4 periods, Q4 FY21 to Q4 FY25: quarter's net income to common over its shares, to the cent.

Diluted shares: 3 periods, Q4 FY21 to Q4 FY23: a loss quarter: its basic count, share-days: the 12-month average less the 9-month, weighted by days. Q4 FY25: share-days: the 12-month average less the 9-month, weighted by days.

From each company's 10-Q and 10-K filings, the newest version of each figure. Quarters are as filed (a fourth quarter is the year less its first nine months), fiscal years as the 10-K prints them, restated where a later 10-K restated them, and balance sheet lines as of the period's end. A quarter whose 10-Q isn't filed yet is from the company's results release. Growth is on the same period a year earlier. A dash is a period with no figure for the line: the filing doesn't print it, or it hasn't been read yet.

Peers

Companies in Financial - Credit Services nearest MediaAlpha's size, closest first.

Company	Market cap	PE	Its 10y median PE	P/S	Revenue growth	Net margin
MAXMediaAlpha	$729M	7.4×	25.9×	0.6×	+14%	7.9%
CASSCass Information Systems	$702.2M	19.7×	23.4×	3.5×	+8%	18.5%
WRLDWorld Acceptance	$778.9M	20.1×	15.1×	1.3×	+4%	6.6%
PHRPhreesia	$788.3M	74.7×	71.5×	1.6×	+13%	2.1%
PRTHPriority Technology	$644.7M	11.3×	15.2×	0.6×	+9%	5.6%
PAYSPaysign	$842.4M	57.4×	52.5×	8.4×	+47%	15.7%
VELVelocity Financial	$604.1M	5.6×	10.5×	n/m	n/m	n/m
RHLDResolute Holdings Management	$934.6M	22.0×	20.9×	0.8×	+159%	4.2%
QNSTQuinstreet	$943.1M	n/m	43.3×	0.7×	+18%	n/m
OPFIOppFi	$461.8M	2.6×	44.1×	1.3×	+0%	28.0%
PWPPerella Weinberg Partners	$1.2B	59.0×	41.7×	1.7×	−21%	3.2%
Peer median	$783.6M	20.1×	32.5×	1.3×	+9%	6.1%