Harley-Davidson price to free cash flow HOG
Market value divided by free cash flow over the last twelve months, since 2010.
- Today, Oct 23, 2026
- n/m
- not a meaningful number
- Last meaningful
- 58.9×
- Jul 2026
- 10-year median
- 7.1×
- 10-year range
- 3.1× to 63.8×
- Peer median
- 25.4×
Harley-Davidson's price to free cash flow is not a meaningful number today: free cash flow over the last twelve months was zero, negative or not reported.
It was last meaningful in Jul 2026, at 58.9×.
On the days it had one over the last ten years, its median was 7.1×, from 3.1× in Jun 2025 to 63.8× in Jul 2026.
Price to free cash flow over time
The dashed line is the 10-year median and the shaded band the middle half of its days.
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 58.9× | 4.7× | 63.8× |
| 2025 | 6.3× | 3.1× | 7.7× |
| 2024 | 5.0× | 5.0× | 11.1× |
| 2023 | 10.8× | 7.0× | 19.4× |
| 2022 | 12.6× | 5.5× | 14.7× |
| 2021 | 6.7× | 4.9× | 7.1× |
| 2020 | 5.6× | 3.3× | 7.8× |
| 2019 | 8.1× | 5.4× | 8.5× |
| 2018 | 5.7× | 5.4× | 9.8× |
| 2017 | 8.7× | 7.0× | 14.4× |
| 2016 | 14.3× | 7.8× | 15.3× |
| 2015 | 9.2× | 9.1× | 15.6× |
| 2014 | 15.6× | 12.6× | 21.7× |
| 2013 | 21.5× | 18.4× | 23.6× |
| 2012 | 20.6× | 13.2× | 21.3× |
| 2011 | 13.0× | 7.3× | 16.1× |
| 2010 | 7.0× | 4.2× | 8.2× |
Against its peers
Companies in Aerospace & Defense nearest Harley-Davidson's size, closest first, today.
| Company | Price to free cash flow |
|---|---|
| HOGHarley-Davidson | n/m |
| THOThor Industries | 21.4× |
| ATROAstronics | 41.0× |
| AIRAAR | 24.0× |
| KRMNKarman | n/m |
| LOARLoar | 54.4× |
| SAROStandardAero | 32.9× |
| KTOSKratos Defense & Security Solutions | n/m |
| DRSLeonardo DRS | 25.4× |
| HIIHuntington Ingalls Industries | n/m |
| WGOWinnebago Industries | 5.6× |
| Peer median | 25.4× |
What the price to free cash flow tells you
Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.
Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.
More on Harley-Davidson
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.