Harley-Davidson market cap HOG
Share price times shares outstanding: what the whole company sells for, since 2009.
- Today, Oct 23, 2026
- $3B
- Highest close in our data
- $16B
- May 2014
Harley-Davidson is worth $3B at the close on Oct 23, 2026, at $28.96 a share.
That is down 12% over the last year and down 46% over five years.
Its highest close in our data was $16B in May 2014.
Market cap over time
Year by year
| Year | End of year | Low | High | Change |
|---|---|---|---|---|
| 2026 so far | $3B | $2B | $3B | +21% |
| 2025 | $2.5B | $2.5B | $3.8B | −36% |
| 2024 | $3.9B | $3.9B | $6B | −25% |
| 2023 | $5.1B | $3.7B | $7.5B | −16% |
| 2022 | $6.1B | $4.5B | $7.1B | +5% |
| 2021 | $5.8B | $5.2B | $7.6B | +3% |
| 2020 | $5.6B | $2.3B | $6.3B | −3% |
| 2019 | $5.8B | $4.8B | $6.5B | +5% |
| 2018 | $5.5B | $5.2B | $9.3B | −35% |
| 2017 | $8.6B | $7.9B | $11B | −17% |
| 2016 | $10.3B | $7.4B | $10.7B | +18% |
| 2015 | $8.7B | $8.7B | $14.1B | −38% |
| 2014 | $14.1B | $12.3B | $16B | −8% |
| 2013 | $15.3B | $11B | $15.3B | +43% |
| 2012 | $10.7B | $9.2B | $12.2B | +18% |
| 2011 | $9B | $7.6B | $10.8B | +11% |
| 2010 | $8.2B | $5.1B | $8.3B | +38% |
| 2009 | $5.9B | $4.9B | $6.7B | n/a |
Against its peers
Companies in Aerospace & Defense nearest Harley-Davidson's size, closest first, today.
| Company | Market cap |
|---|---|
| HOGHarley-Davidson | $3B |
| THOThor Industries | $3.6B |
| ATROAstronics | $2.5B |
| AIRAAR | $3.8B |
| KRMNKarman | $4.9B |
| LOARLoar | $5.8B |
| SAROStandardAero | $7.2B |
| KTOSKratos Defense & Security Solutions | $7.3B |
| DRSLeonardo DRS | $9.2B |
| HIIHuntington Ingalls Industries | $10.8B |
| WGOWinnebago Industries | $814.9M |
| Peer median | $5.3B |
What the market cap tells you
Share price times shares outstanding: what the whole company sells for today.
Size, not quality. Large caps move slower and are covered more. That is all it tells you.
More on Harley-Davidson
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.