Superworth

Harley-Davidson price to book ratio HOG

Market value divided by the book value of the company's net assets, since 2009.

Today, Oct 23, 2026
1.0×
10-year median
2.4×
Against its 10-year history
14th
percentile: 0 is its lowest day, 100 its highest
10-year range
0.6× to 5.7×
Peer median
2.4×

Harley-Davidson's price to book ratio is 1.0× as of Oct 23, 2026.

That is below its ten-year median of 2.4×, lower than on 86% of days in the last ten years.

Over that time it ranged from 0.6× in Mar 2026 to 5.7× in Mar 2017.

The median for 10 aerospace and defense stocks of a similar size is 2.4×.

Price to book ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far1.0×0.6×1.0×
20250.7×0.7×1.1×
20241.1×1.1×1.8×
20231.6×1.1×2.6×
20222.1×1.8×2.8×
20212.5×2.4×4.3×
20203.2×1.3×3.5×
20193.2×2.5×3.7×
20182.6×2.4×5.0×
20174.6×3.9×5.7×
20165.2×2.9×5.4×
20153.4×3.3×4.6×
20144.3×3.6×5.3×
20135.3×4.1×5.3×
20124.0×3.5×5.0×
20113.5×3.0×4.6×
20103.7×2.3×3.9×
20092.6×2.2×2.9×

Against its peers

Companies in Aerospace & Defense nearest Harley-Davidson's size, closest first, today.

CompanyPrice to book ratio
HOGHarley-Davidson1.0×
THOThor Industries0.8×
ATROAstronics12.6×
AIRAAR2.2×
KRMNKarman11.5×
LOARLoar4.8×
SAROStandardAero2.6×
KTOSKratos Defense & Security Solutions2.1×
DRSLeonardo DRS3.3×
HIIHuntington Ingalls Industries2.0×
WGOWinnebago Industries0.7×
Peer median2.4×

What the price to book ratio tells you

Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.

Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.

More on Harley-Davidson

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.