Honest profit margin HNST
Gross, operating and net profit as a share of revenue over the last twelve months, from 2020.
- Net margin, 12 months
- −3.6%
- Operating margin, 12 months
- −4.4%
- Net margin on a year earlier
- −5.2 pts
- Peer median
- 3.6%
Over the twelve months to Jun 30, 2026, Honest kept −3.6% of its revenue as net profit, with an operating margin of −4.4% and a gross margin of 35.7%.
Five years earlier its net margin was −12.6%.
The median for 10 specialty retail stocks of a similar size is 3.6%.
Profit margin over time
Fiscal year by fiscal year
| Fiscal year | Net margin | Operating margin | Gross margin |
|---|---|---|---|
| FY2025 | −4.2% | −5.0% | 33.3% |
| FY2024 | −1.6% | −1.7% | 38.2% |
| FY2023 | −11.4% | −11.3% | 29.2% |
| FY2022 | −15.6% | −15.9% | 29.4% |
| FY2021 | −12.1% | −11.6% | 34.3% |
| FY2020 | −4.8% | −4.5% | 35.9% |
Quarter by quarter
| Quarter | Ended | Net margin, 12 months | Change on a year | Operating margin |
|---|---|---|---|---|
| Q2 FY26 | −3.6% | −5.2 pts | −4.4% | |
| Q1 FY26 | −5.4% | −5.0 pts | −6.1% | |
| Q4 FY25 | −4.2% | −2.6 pts | −5.0% | |
| Q3 FY25 | 1.8% | +3.0 pts | 1.2% | |
| Q2 FY25 | 1.7% | +5.2 pts | 1.1% | |
| Q1 FY25 | −0.4% | +5.9 pts | −0.6% | |
| Q4 FY24 | −1.6% | +9.8 pts | −1.7% | |
| Q3 FY24 | −1.1% | +14.6 pts | −1.1% | |
| Q2 FY24 | −3.5% | +13.5 pts | −3.4% | |
| Q1 FY24 | −6.3% | +10.0 pts | −6.2% | |
| Q4 FY23 | −11.4% | +4.2 pts | −11.3% | |
| Q3 FY23 | −15.8% | −1.2 pts | −15.7% |
Against its peers
Companies in Specialty Retail nearest Honest's size, closest first, today.
| Company | Profit margin |
|---|---|
| HNSTHonest | −3.6% |
| BNEDBarnes & Noble Education | 1.3% |
| SGUStar | 4.6% |
| WOOFPetco Health & Wellness | 0.5% |
| BBWBuild-A-Bear Workshop | 10.0% |
| ELAEnvela | 7.6% |
| WINAWinmark | 45.1% |
| HZOMarinemax | 0.2% |
| SPHSuburban Propane Partners | 9.4% |
| LOVELovesac | 2.6% |
| SVVSavers Value Village | 1.4% |
| Peer median | 3.6% |
Where Honest ranks
What the profit margin tells you
Profit as a share of revenue at three levels: gross (after making the product), operating (after running the business) and net (after everything, including tax and interest).
Compare within an industry. 10% is superb for a retailer and poor for a software company.
More on Honest
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.