Honest price to free cash flow HNST
Market value divided by free cash flow over the last twelve months, since 2024.
- Today, Oct 23, 2026
- 9.8×
- 3-year median
- 20.5×
- Against its 3-year history
- 0th
- percentile: 0 is its lowest day, 100 its highest
- 3-year range
- 9.8× to 474×
- Peer median
- 10.7×
Honest's price to free cash flow is 9.8× as of Oct 23, 2026.
That is below its 3-year median of 20.5×, lower than on 100% of days in the last 3 years.
Over that time it ranged from 9.8× in Oct 2026 to 474× in Apr 2025.
The median for 10 specialty retail stocks of a similar size is 10.7×.
Price to free cash flow over time
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 9.8× | 9.8× | 29.5× |
| 2025 | 473× | 20.8× | 474× |
| 2024 | 25.1× | 11.6× | 30.0× |
Against its peers
Companies in Specialty Retail nearest Honest's size, closest first, today.
| Company | Price to free cash flow |
|---|---|
| HNSTHonest | 9.8× |
| BNEDBarnes & Noble Education | 9.6× |
| SGUStar | 7.6× |
| WOOFPetco Health & Wellness | 3.3× |
| BBWBuild-A-Bear Workshop | 11.9× |
| ELAEnvela | 12.2× |
| WINAWinmark | 22.7× |
| HZOMarinemax | 6.5× |
| SPHSuburban Propane Partners | 11.7× |
| LOVELovesac | 4.9× |
| SVVSavers Value Village | 17.6× |
| Peer median | 10.7× |
What the price to free cash flow tells you
Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.
Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.
More on Honest
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.