Superworth

Ulta Beauty price to free cash flow ULTA

Market value divided by free cash flow over the last twelve months, since 2012.

Today, Oct 23, 2026
23.2×
10-year median
24.0×
Against its 10-year history
45th
percentile: 0 is its lowest day, 100 its highest
10-year range
11.0× to 104×
Peer median
32.9×

Ulta Beauty's price to free cash flow is 23.2× as of Oct 23, 2026.

That is below its ten-year median of 24.0×, close to the middle of its last ten years.

Over that time it ranged from 11.0× in Apr 2020 to 104× in Nov 2016.

The median for 10 specialty retail stocks of a similar size is 32.9×.

Price to free cash flow over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far23.2×17.3×29.4×
202525.9×16.3×26.2×
202420.6×16.1×31.5×
202328.1×18.8×28.4×
202225.1×20.2×26.1×
202127.1×17.5×29.9×
202025.7×11.0×35.6×
201921.7×19.4×33.1×
201822.4×21.6×70.7×
201764.8×53.3×89.2×
201678.8×77.6×190×
2015130×53.6×130×
201454.1×42.9×161×
2013150×94.5×152×
2012134×56.5×140×

Against its peers

Companies in Specialty Retail nearest Ulta Beauty's size, closest first, today.

CompanyPrice to free cash flow
ULTAUlta Beauty23.2×
CASYCasey's General Stores39.8×
CPNGCoupang252×
WSMWilliams-Sonoma22.1×
BBYBest Buy11.8×
TSCOTractor Supply56.7×
AZOAutoZone32.0×
EBAYeBay22.3×
DKSDick's Sporting Goods53.7×
GMEGameStop18.2×
ORLYO'Reilly Automotive33.7×
Peer median32.9×

What the price to free cash flow tells you

Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.

Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.

More on Ulta Beauty

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.