Ulta Beauty price to book ratio ULTA

Market value divided by the book value of the company's net assets, since 2011.

Today, Oct 23, 2026: 10.1×
10-year median: 9.3×
Against its 10-year history: 62nd; percentile: 0 is its lowest day, 100 its highest
10-year range: 4.6× to 14.2×
Peer median: 6.6×

Ulta Beauty's price to book ratio is 10.1× as of Oct 23, 2026.

That is above its ten-year median of 9.3×, close to the middle of its last ten years.

Over that time it ranged from 4.6× in Mar 2020 to 14.2× in Apr 2022.

The median for 10 specialty retail stocks of a similar size is 6.6×.

Price to book ratio over time

median 9.3×

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	10.1×	7.6×	11.6×
2025	10.2×	6.5×	10.2×
2024	8.8×	6.7×	13.2×
2023	11.7×	8.9×	14.1×
2022	12.4×	9.5×	14.2×
2021	11.2×	8.5×	11.8×
2020	8.7×	4.6×	9.3×
2019	7.8×	7.3×	11.6×
2018	7.7×	7.1×	10.3×
2017	8.4×	7.5×	12.4×
2016	10.9×	7.0×	13.0×
2015	8.6×	6.9×	8.6×
2014	6.9×	5.4×	7.3×
2013	6.5×	6.4×	9.8×
2012	8.7×	8.2×	11.0×
2011	7.7×	6.8×	9.5×

Against its peers

Companies in Specialty Retail nearest Ulta Beauty's size, closest first, today.

Company	Price to book ratio
ULTAUlta Beauty	10.1×
CASYCasey's General Stores	6.3×
CPNGCoupang	8.4×
WSMWilliams-Sonoma	13.9×
BBYBest Buy	6.6×
TSCOTractor Supply	6.6×
AZOAutoZone	n/m
EBAYeBay	11.6×
DKSDick's Sporting Goods	2.2×
GMEGameStop	2.0×
ORLYO'Reilly Automotive	n/m
Peer median	6.6×

What the price to book ratio tells you

Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.

Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.

More on Ulta Beauty

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.