Superworth

ServiceNow price to sales ratio NOW

Market value divided by revenue over the last twelve months, since 2013.

Today, Oct 23, 2026
11.2×
10-year median
15.5×
Against its 10-year history
12th
percentile: 0 is its lowest day, 100 its highest
10-year range
6.5× to 27.3×
Peer median
9.1×

ServiceNow's price to sales ratio is 11.2× as of Oct 23, 2026.

That is below its ten-year median of 15.5×, lower than on 88% of days in the last ten years.

Over that time it ranged from 6.5× in Apr 2026 to 27.3× in Feb 2021.

The median for 10 application software stocks of a similar size is 9.1×.

Price to sales ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far11.2×6.5×12.1×
202512.6×12.6×22.1×
202421.3×14.2×22.1×
202317.1×10.7×17.1×
202211.4×10.4×20.4×
202123.4×18.8×27.3×
202025.4×13.7×26.1×
201916.8×13.2×19.8×
201813.3×11.8×16.0×
201712.7×10.2×13.2×
20169.6×8.7×13.5×
201515.0×13.0×19.2×
201417.0×13.9×25.7×
201320.6×17.5×23.7×

Against its peers

Companies in Software - Application nearest ServiceNow's size, closest first, today.

CompanyPrice to sales ratio
NOWServiceNow11.2×
UBERUber Technologies2.5×
CRMSalesforce4.7×
SHOPShopify16.4×
ADPAutomatic Data Processing5.5×
SNOWSnowflake21.1×
ADBEAdobe4.0×
DDOGDatadog24.4×
INTUIntuit4.3×
CDNSCadence Design Systems14.9×
APPAppLovin12.8×
Peer median9.1×

What the price to sales ratio tells you

Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.

Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.

More on ServiceNow

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.