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ServiceNow price to book ratio NOW

Market value divided by the book value of the company's net assets, since 2012.

Today, Oct 23, 2026
13.1×
10-year median
30.6×
Against its 10-year history
8th
percentile: 0 is its lowest day, 100 its highest
10-year range
6.7× to 51.7×
Peer median
14.9×

ServiceNow's price to book ratio is 13.1× as of Oct 23, 2026.

That is below its ten-year median of 30.6×, lower than on 92% of days in the last ten years.

Over that time it ranged from 6.7× in Apr 2026 to 51.7× in Mar 2018.

The median for 10 application software stocks of a similar size is 14.9×.

Price to book ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far13.1×6.7×13.6×
202514.2×14.2×24.9×
202424.0×16.6×24.9×
202320.2×15.8×21.2×
202217.4×16.2×31.9×
202136.6×29.9×43.0×
202040.2×22.3×47.0×
201937.9×31.5×46.5×
201831.7×28.2×51.7×
201740.8×36.8×44.5×
201634.0×15.4×43.7×
201526.6×22.7×28.9×
201424.9×16.5×33.4×
201326.8×17.7×29.0×
201218.7×18.7×21.1×

Against its peers

Companies in Software - Application nearest ServiceNow's size, closest first, today.

CompanyPrice to book ratio
NOWServiceNow13.1×
UBERUber Technologies5.0×
CRMSalesforce5.3×
SHOPShopify17.1×
ADPAutomatic Data Processing20.0×
SNOWSnowflake53.4×
ADBEAdobe8.7×
DDOGDatadog22.2×
INTUIntuit4.8×
CDNSCadence Design Systems12.7×
APPAppLovin27.5×
Peer median14.9×

What the price to book ratio tells you

Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.

Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.

More on ServiceNow

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.