ServiceNow price to free cash flow NOW
Market value divided by free cash flow over the last twelve months, since 2014.
- Today, Oct 23, 2026
- 35.9×
- 10-year median
- 58.1×
- Against its 10-year history
- 8th
- percentile: 0 is its lowest day, 100 its highest
- 10-year range
- 19.0× to 303×
- Peer median
- 23.0×
ServiceNow's price to free cash flow is 35.9× as of Oct 23, 2026.
That is below its ten-year median of 58.1×, lower than on 92% of days in the last ten years.
Over that time it ranged from 19.0× in Apr 2026 to 303× in May 2017.
The median for 10 application software stocks of a similar size is 23.0×.
Price to free cash flow over time
The dashed line is the 10-year median and the shaded band the middle half of its days.
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 35.9× | 19.0× | 38.7× |
| 2025 | 40.4× | 40.4× | 68.6× |
| 2024 | 66.0× | 42.4× | 68.6× |
| 2023 | 60.9× | 38.8× | 60.9× |
| 2022 | 41.4× | 34.1× | 70.2× |
| 2021 | 80.4× | 57.6× | 99.4× |
| 2020 | 92.7× | 48.8× | 95.3× |
| 2019 | 65.2× | 54.8× | 82.6× |
| 2018 | 60.4× | 51.4× | 67.8× |
| 2017 | 49.7× | 42.7× | 303× |
| 2016 | 51.5× | 39.4× | 66.7× |
| 2015 | 73.9× | 70.8× | 178× |
| 2014 | 158× | 127× | 363× |
Against its peers
Companies in Software - Application nearest ServiceNow's size, closest first, today.
| Company | Price to free cash flow |
|---|---|
| NOWServiceNow | 35.9× |
| UBERUber Technologies | 13.5× |
| CRMSalesforce | 13.5× |
| SHOPShopify | 92.3× |
| ADPAutomatic Data Processing | 23.0× |
| SNOWSnowflake | 96.1× |
| ADBEAdobe | 9.7× |
| DDOGDatadog | 81.9× |
| INTUIntuit | 10.6× |
| CDNSCadence Design Systems | 51.9× |
| APPAppLovin | n/m |
| Peer median | 23.0× |
What the price to free cash flow tells you
Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.
Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.
More on ServiceNow
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.