Wayfair price to free cash flow W

Market value divided by free cash flow over the last twelve months, since 2015.

Today, Oct 23, 2026: 27.4×
10-year median: 28.5×
Against its 10-year history: 45th; percentile: 0 is its lowest day, 100 its highest
10-year range: 13.5× to 81.8×
Peer median: 23.2×

Wayfair's price to free cash flow is 27.4× as of Oct 23, 2026.

That is below its ten-year median of 28.5×, close to the middle of its last ten years.

Over that time it ranged from 13.5× in Apr 2025 to 81.8× in Oct 2016.

The median for 10 specialty retail stocks of a similar size is 23.2×.

Price to free cash flow over time

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	27.4×	15.7×	35.2×
2025	31.1×	13.5×	34.9×
2024	25.7×	17.9×	48.0×
2023	52.7×	36.9×	57.4×
2022	26.2×	26.2×	45.9×
2021	48.4×	14.8×	70.4×
2020	23.9×	23.9×	64.3×
2019	n/m a value too high to mean anything
2018	n/m a value too high to mean anything
2017	n/m a value too high to mean anything
2016	79.7×	33.6×	103×
2015	64.3×	49.3×	65.3×

Against its peers

Companies in Specialty Retail nearest Wayfair's size, closest first, today.

Company	Price to free cash flow
WWayfair	27.4×
TSCOTractor Supply	56.7×
DKSDick's Sporting Goods	53.7×
GMEGameStop	18.2×
BBYBest Buy	11.8×
CPNGCoupang	252×
CASYCasey's General Stores	39.8×
ULTAUlta Beauty	23.2×
CHWYChewy	15.5×
WSMWilliams-Sonoma	22.1×
FCFSFirstCash	n/m
Peer median	23.2×

What the price to free cash flow tells you

Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.

Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.

More on Wayfair

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.