Vera Bradley price to sales ratio VRA

Market value divided by revenue over the last twelve months, since 2012.

Today, Oct 23, 2026: 0.6×
10-year median: 0.5×
Against its 10-year history: 60th; percentile: 0 is its lowest day, 100 its highest
10-year range: 0.1× to 1.3×
Peer median: 0.7×

Vera Bradley's price to sales ratio is 0.6× as of Oct 23, 2026.

That is above its ten-year median of 0.5×, close to the middle of its last ten years.

Over that time it ranged from 0.1× in May 2025 to 1.3× in Sep 2018.

The median for 3 luxury Goods stocks of a similar size is 0.7×.

Price to sales ratio over time

median 0.5×

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	0.6×	0.2×	0.6×
2025	0.2×	0.1×	0.3×
2024	0.2×	0.2×	0.5×
2023	0.5×	0.3×	0.5×
2022	0.3×	0.2×	0.5×
2021	0.5×	0.5×	0.9×
2020	0.6×	0.2×	0.8×
2019	0.9×	0.7×	1.1×
2018	0.7×	0.6×	1.3×
2017	0.9×	0.5×	1.0×
2016	0.8×	0.8×	1.5×
2015	1.2×	0.8×	1.6×
2014	1.6×	1.5×	2.2×
2013	1.8×	1.4×	2.1×
2012	1.9×	1.7×	2.7×

Against its peers

Companies in Luxury Goods nearest Vera Bradley's size, closest first, today.

Company	Price to sales ratio
VRAVera Bradley	0.6×
RCKYRocky Brands	0.7×
CALCaleres	0.2×
WWWWolverine World Wide	0.9×
Peer median	0.7×

What the price to sales ratio tells you

Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.

Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.

More on Vera Bradley

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.