Vera Bradley price to free cash flow VRA

Market value divided by free cash flow over the last twelve months, since 2012.

Today, Oct 23, 2026: 5.8×
10-year median: 10.5×
Against its 10-year history: 14th; percentile: 0 is its lowest day, 100 its highest
10-year range: 3.4× to 123×
Peer median: 9.5×

Vera Bradley's price to free cash flow is 5.8× as of Oct 23, 2026.

That is below its ten-year median of 10.5×, lower than on 86% of days in the last ten years.

Over that time it ranged from 3.4× in Sep 2022 to 123× in Jul 2026.

The median for 3 luxury Goods stocks of a similar size is 9.5×.

Price to free cash flow over time

median 10.5×

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	5.8×	3.9×	123×
2025	n/m a value too high to mean anything
2024	12.1×	4.1×	12.5×
2023	5.8×	5.4×	10.4×
2022	3.4×	3.4×	8.4×
2021	8.5×	8.2×	28.2×
2020	10.9×	9.9×	39.7×
2019	40.0×	8.2×	41.4×
2018	7.9×	7.0×	17.0×
2017	12.7×	6.3×	13.0×
2016	8.7×	8.7×	75.0×
2015	59.8×	6.7×	61.7×
2014	10.1×	9.9×	26.1×
2013	21.7×	20.3×	184×
2012	36.6×	14.5×	37.6×

Against its peers

Companies in Luxury Goods nearest Vera Bradley's size, closest first, today.

Company	Price to free cash flow
VRAVera Bradley	5.8×
RCKYRocky Brands	21.3×
CALCaleres	6.6×
WWWWolverine World Wide	9.5×
Peer median	9.5×

What the price to free cash flow tells you

Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.

Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.

More on Vera Bradley

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.