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Primerica price to sales ratio PRI

Market value divided by revenue over the last twelve months, since 2012.

Today, Oct 23, 2026
2.5×
10-year median
2.6×
Against its 10-year history
36th
percentile: 0 is its lowest day, 100 its highest
10-year range
1.2× to 3.3×
Peer median
0.9×

Primerica's price to sales ratio is 2.5× as of Oct 23, 2026.

That is below its ten-year median of 2.6×, close to the middle of its last ten years.

Over that time it ranged from 1.2× in Mar 2020 to 3.3× in Nov 2024.

The median for 10 life insurers of a similar size is 0.9×.

Price to sales ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far2.5×2.4×3.0×
20252.6×2.5×3.2×
20243.0×2.6×3.3×
20232.6×2.0×2.9×
20221.9×1.6×2.4×
20212.3×2.2×2.9×
20202.4×1.2×2.8×
20192.7×2.3×2.9×
20182.2×2.2×3.1×
20172.7×2.1×2.8×
20162.1×1.4×2.2×
20151.6×1.5×2.2×
20142.2×1.8×2.2×
20131.9×1.5×1.9×
20121.5×1.3×1.6×

Against its peers

Companies in Insurance - Life nearest Primerica's size, closest first, today.

CompanyPrice to sales ratio
PRIPrimerica2.5×
VOYAVoya Financial1.1×
JXNJackson Financial1.4×
LNCLincoln National0.4×
GLGlobe Life1.9×
UNMUnum1.1×
CNOCNO Financial1.1×
CRBGCorebridge Financial0.8×
RGAReinsurance Group of America0.7×
GNWGenworth Financial0.5×
FGF&G Annuities & Life0.4×
Peer median0.9×

Where Primerica ranks

What the price to sales ratio tells you

Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.

Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.

More on Primerica

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.