HubSpot price to free cash flow HUBS
Market value divided by free cash flow over the last twelve months, since 2017.
- Today, Oct 23, 2026
- 16.9×
- 9-year median
- 95.5×
- Against its 9-year history
- 6th
- percentile: 0 is its lowest day, 100 its highest
- 9-year range
- 12.1× to 488×
- Peer median
- 15.6×
HubSpot's price to free cash flow is 16.9× as of Oct 23, 2026.
That is below its 9-year median of 95.5×, lower than on 94% of days in the last 9 years.
Over that time it ranged from 12.1× in Jun 2026 to 488× in Feb 2021.
The median for 10 application software stocks of a similar size is 15.6×.
Price to free cash flow over time
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 16.9× | 12.1× | 30.6× |
| 2025 | 31.8× | 28.4× | 84.7× |
| 2024 | 77.0× | 60.0× | 107× |
| 2023 | 95.6× | 56.1× | 115× |
| 2022 | 59.6× | 54.7× | 145× |
| 2021 | 175× | 175× | 488× |
| 2020 | 179× | 62.4× | 179× |
| 2019 | 87.6× | 78.2× | 148× |
| 2018 | 111× | 103× | 187× |
| 2017 | 162× | 117× | 167× |
Against its peers
Companies in Software - Application nearest HubSpot's size, closest first, today.
| Company | Price to free cash flow |
|---|---|
| HUBSHubSpot | 16.9× |
| PINSPinterest | 9.9× |
| FDSFactset Research Systems | 16.6× |
| DOCNDigitalOcean | 56.4× |
| ESTCElastic | 30.8× |
| MTCHMatch | 9.2× |
| FICOFair Isaac | 17.7× |
| SSNCSS&C Technologies | 11.1× |
| HNGEHinge Health | 31.0× |
| RNGRingCentral | 10.9× |
| ZMZoom Communications | 14.5× |
| Peer median | 15.6× |
What the price to free cash flow tells you
Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.
Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.
More on HubSpot
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.