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Booking profit margin BKNG

Gross, operating and net profit as a share of revenue over the last twelve months, from 2009.

Net margin, 12 months
25.5%
Operating margin, 12 months
32.9%
Net margin on a year earlier
+6.3 pts
Peer median
13.6%

Over the twelve months to Jun 30, 2026, Booking kept 25.5% of its revenue as net profit, with an operating margin of 32.9%.

Five years earlier its net margin was 5.8%.

The median for 5 travel stocks of a similar size is 13.6%.

Profit margin over time

GrossOperatingNet

Open the interactive chart, with overlays and comparisons

Fiscal year by fiscal year

Fiscal yearNet marginOperating marginGross margin
FY202520.1%32.8%n/a
FY202424.8%31.8%n/a
FY202320.1%27.3%n/a
FY202217.9%29.9%n/a
FY202110.6%22.8%n/a
FY20200.9%−9.3%n/a
FY201932.3%35.5%n/a
FY201827.5%36.8%n/a
FY201718.5%35.8%98.1%
FY201619.9%27.1%96.0%
FY201527.7%35.3%93.1%
FY201428.7%36.4%89.8%
FY201327.9%35.5%84.1%
FY201227.1%34.8%77.6%
FY201124.3%32.1%70.7%

Quarter by quarter

QuarterEndedNet margin, 12 monthsChange on a yearOperating margin
Q2 FY2625.5%+6.3 pts32.9%
Q1 FY2622.2%−0.4 pts32.6%
Q4 FY2520.1%−4.7 pts32.8%
Q3 FY2519.4%−2.5 pts32.7%
Q2 FY2519.2%−3.2 pts32.8%
Q1 FY2522.6%+0.8 pts32.5%
Q4 FY2424.8%+4.7 pts31.8%
Q3 FY2421.8%−3.9 pts27.9%
Q2 FY2422.5%−0.6 pts28.4%
Q1 FY2421.8%−0.3 pts28.1%
Q4 FY2320.1%+2.2 pts27.3%
Q3 FY2325.7%+10.5 pts31.9%

Against its peers

Companies in Travel Services nearest Booking's size, closest first, today.

CompanyProfit margin
BKNGBooking25.5%
ABNBAirbnb20.4%
RCLRoyal Caribbean Cruises23.5%
CCLCarnival11.4%
EXPEExpedia13.0%
ROLRollins13.6%
Peer median13.6%

Where Booking ranks

What the profit margin tells you

Profit as a share of revenue at three levels: gross (after making the product), operating (after running the business) and net (after everything, including tax and interest).

Compare within an industry. 10% is superb for a retailer and poor for a software company.

More on Booking

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.