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Booking price to book ratio BKNG

Market value divided by the book value of the company's net assets, since 2010.

Today, Oct 23, 2026
n/m
not a meaningful number
Last meaningful
104×
Jul 2023
10-year median
14.7×
10-year range
6.4× to 104×
Peer median
11.7×

Booking's price to book ratio is not a meaningful number today: shareholders' equity was zero, negative or not reported, so price to book does not exist.

It was last meaningful in Jul 2023, at 104×.

On the days it had one over the last ten years, its median was 14.7×, from 6.4× in Nov 2017 to 104× in Jul 2023.

Price to book ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2023104×23.0×104×
202221.3×13.1×22.0×
202117.8×15.7×21.7×
202018.6×8.1×19.9×
201914.6×7.8×16.5×
20188.0×6.7×9.7×
20176.6×6.4×9.5×
20167.4×5.9×7.9×
20157.4×6.0×8.6×
20146.9×6.6×10.3×
20139.4×8.3×11.5×
20128.5×8.5×14.7×
20119.7×9.5×15.9×
201012.0×10.3×13.6×

Against its peers

Companies in Travel Services nearest Booking's size, closest first, today.

CompanyPrice to book ratio
BKNGBookingn/m
ABNBAirbnb13.2×
RCLRoyal Caribbean Cruises7.2×
CCLCarnival2.5×
EXPEExpedia28.7×
ROLRollins11.7×
Peer median11.7×

What the price to book ratio tells you

Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.

Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.

More on Booking

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.