Booking price to book ratio BKNG
Market value divided by the book value of the company's net assets, since 2010.
- Today, Oct 23, 2026
- n/m
- not a meaningful number
- Last meaningful
- 104×
- Jul 2023
- 10-year median
- 14.7×
- 10-year range
- 6.4× to 104×
- Peer median
- 11.7×
Booking's price to book ratio is not a meaningful number today: shareholders' equity was zero, negative or not reported, so price to book does not exist.
It was last meaningful in Jul 2023, at 104×.
On the days it had one over the last ten years, its median was 14.7×, from 6.4× in Nov 2017 to 104× in Jul 2023.
Price to book ratio over time
The dashed line is the 10-year median and the shaded band the middle half of its days.
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2023 | 104× | 23.0× | 104× |
| 2022 | 21.3× | 13.1× | 22.0× |
| 2021 | 17.8× | 15.7× | 21.7× |
| 2020 | 18.6× | 8.1× | 19.9× |
| 2019 | 14.6× | 7.8× | 16.5× |
| 2018 | 8.0× | 6.7× | 9.7× |
| 2017 | 6.6× | 6.4× | 9.5× |
| 2016 | 7.4× | 5.9× | 7.9× |
| 2015 | 7.4× | 6.0× | 8.6× |
| 2014 | 6.9× | 6.6× | 10.3× |
| 2013 | 9.4× | 8.3× | 11.5× |
| 2012 | 8.5× | 8.5× | 14.7× |
| 2011 | 9.7× | 9.5× | 15.9× |
| 2010 | 12.0× | 10.3× | 13.6× |
Against its peers
Companies in Travel Services nearest Booking's size, closest first, today.
| Company | Price to book ratio |
|---|---|
| BKNGBooking | n/m |
| ABNBAirbnb | 13.2× |
| RCLRoyal Caribbean Cruises | 7.2× |
| CCLCarnival | 2.5× |
| EXPEExpedia | 28.7× |
| ROLRollins | 11.7× |
| Peer median | 11.7× |
What the price to book ratio tells you
Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.
Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.
More on Booking
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.