United Parks & Resorts price to sales ratio PRKS
Market value divided by revenue over the last twelve months, since 2014.
- Today, Oct 23, 2026
- 0.8×
- 10-year median
- 1.7×
- Against its 10-year history
- 2nd
- percentile: 0 is its lowest day, 100 its highest
- 10-year range
- 0.5× to 10.3×
- Peer median
- 2.0×
United Parks & Resorts' price to sales ratio is 0.8× as of Oct 23, 2026.
That is below its ten-year median of 1.7×, lower than on 98% of days in the last ten years.
Over that time it ranged from 0.5× in Apr 2020 to 10.3× in Apr 2021.
The median for 10 entertainment stocks of a similar size is 2.0×.
Price to sales ratio over time
The dashed line is the 10-year median and the shaded band the middle half of its days.
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 0.8× | 0.8× | 1.4× |
| 2025 | 1.2× | 1.0× | 1.8× |
| 2024 | 1.8× | 1.6× | 2.1× |
| 2023 | 2.0× | 1.5× | 2.5× |
| 2022 | 2.0× | 1.8× | 4.3× |
| 2021 | 3.9× | 3.6× | 10.3× |
| 2020 | 4.3× | 0.5× | 4.3× |
| 2019 | 1.8× | 1.4× | 2.0× |
| 2018 | 1.5× | 1.0× | 2.1× |
| 2017 | 1.0× | 0.8× | 1.3× |
| 2016 | 1.3× | 0.8× | 1.4× |
| 2015 | 1.3× | 1.1× | 1.4× |
| 2014 | 1.1× | 1.0× | 2.1× |
Against its peers
Companies in Entertainment nearest United Parks & Resorts' size, closest first, today.
| Company | Price to sales ratio |
|---|---|
| PRKSUnited Parks & Resorts | 0.8× |
| PRSUPursuit Attractions & Hospitality | 3.1× |
| SBGISinclair | 0.3× |
| ACELAccel Entertainment | 0.6× |
| MCSMarcus | 1.1× |
| ADEAAdeia | 5.0× |
| RSVRReservoir Media | 3.5× |
| MSGEMadison Square Garden Entertainment | 3.5× |
| RSIRush Street Interactive | 2.7× |
| CNKCinemark | 1.4× |
| NXSTNexstar Media | 0.9× |
| Peer median | 2.0× |
Where United Parks & Resorts ranks
What the price to sales ratio tells you
Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.
Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.
More on United Parks & Resorts
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.