Herc price to free cash flow HRI

Market value divided by free cash flow over the last twelve months, since 2011.

Today, Oct 23, 2026: 3.9×
10-year median: 4.1×
Against its 10-year history: 43rd; percentile: 0 is its lowest day, 100 its highest
10-year range: 0.4× to 8.9×
Peer median: 8.7×

Herc's price to free cash flow is 3.9× as of Oct 23, 2026.

That is below its ten-year median of 4.1×, close to the middle of its last ten years.

Over that time it ranged from 0.4× in Oct 2016 to 8.9× in Nov 2021.

The median for 6 rental and Leasing Services stocks of a similar size is 8.7×.

Price to free cash flow over time

median 4.1×

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	3.9×	3.3×	6.4×
2025	5.5×	3.1×	5.9×
2024	5.3×	3.8×	6.5×
2023	4.4×	3.1×	6.1×
2022	5.0×	3.8×	7.4×
2021	7.1×	3.3×	8.9×
2020	3.4×	0.7×	3.4×
2019	2.5×	2.0×	3.1×
2018	1.9×	1.9×	7.6×
2017	2.9×	1.2×	3.1×
2016	1.2×	0.1×	1.3×
2015	0.1×	0.1×	0.2×
2014	0.2×	0.2×	0.3×
2013	0.2×	0.2×	0.3×
2012	0.2×	0.1×	0.2×
2011	0.2×	0.2×	0.2×

Against its peers

Companies in Rental & Leasing Services nearest Herc's size, closest first, today.

Company	Price to free cash flow
HRIHerc	3.9×
MGRCMcgrath Rentcorp	13.7×
CTOSCustom Truck One Source	n/m
PRGPROG	3.8×
UPBDUpbound	2.6×
NPKINPK International	33.5×
SUNBSunbelt Rentals	n/m
Peer median	8.7×

What the price to free cash flow tells you

Market value divided by free cash flow: the cash left after running the business and paying for equipment. Cash is harder to manage than accounting earnings, so many investors trust this more than PE.

Lumpy: a big year of building factories drops cash flow and inflates the ratio without the business getting worse.

More on Herc

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.