Harte Hanks price to book ratio HHS

Market value divided by the book value of the company's net assets, since 2011.

Today, Oct 23, 2026: 1.9×
10-year median: 1.8×
Against its 10-year history: 54th; percentile: 0 is its lowest day, 100 its highest
10-year range: 0.6× to 25.8×
Peer median: 2.5×

Harte Hanks' price to book ratio is 1.9× as of Oct 23, 2026.

That is above its ten-year median of 1.8×, close to the middle of its last ten years.

Over that time it ranged from 0.6× in Jun 2017 to 25.8× in Jun 2017.

The median for 3 application software stocks of a similar size is 2.5×.

Price to book ratio over time

median 1.8×

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

Year	End of year	Low	High
2026 so far	1.9×	0.8×	2.2×
2025	1.2×	0.9×	1.9×
2024	1.9×	1.9×	3.2×
2023	2.4×	1.9×	3.4×
2022	n/m a value too high to mean anything
2021	n/m a value too high to mean anything
2020	n/m a value too high to mean anything
2019	n/m a value too high to mean anything
2018	n/m a value too high to mean anything
2017	17.6×	0.6×	25.8×
2016	0.8×	0.4×	1.6×
2015	1.5×	0.7×	1.7×
2014	1.3×	1.0×	1.6×
2013	1.5×	1.1×	1.8×
2012	1.1×	0.9×	1.4×
2011	1.3×	1.0×	1.4×

Against its peers

Companies in Software - Application nearest Harte Hanks' size, closest first, today.

Company	Price to book ratio
HHSHarte Hanks	1.9×
TZOOTravelzoo	n/m
ALISCalisa Acquisition	n/m
TRAKReposiTrak	2.5×
Peer median	2.5×

What the price to book ratio tells you

Market value divided by the accounting value of the company's net assets. Below 1 means the market values the business at less than what it owns on paper.

Book value misses brands, software and people, so asset-light companies always look expensive on it. Most useful for banks and industrials.

More on Harte Hanks

Valuation data, not investment advice. Prices as of Oct 23, 2026. Reported figures come from the company's filings with the SEC.