DraftKings price to sales ratio DKNG
Market value divided by revenue over the last twelve months, since 2021.
- Today, Oct 23, 2026
- 3.0×
- 5-year median
- 7.8×
- Against its 5-year history
- 1st
- percentile: 0 is its lowest day, 100 its highest
- 5-year range
- 2.7× to 50.3×
- Peer median
- 1.9×
DraftKings' price to sales ratio is 3.0× as of Oct 23, 2026.
That is below its 5-year median of 7.8×, lower than on 99% of days in the last 5 years.
Over that time it ranged from 2.7× in Oct 2026 to 50.3× in Jun 2021.
The median for 10 entertainment stocks of a similar size is 1.9×.
Price to sales ratio over time
Year by year
| Year | End of year | Low | High |
|---|---|---|---|
| 2026 so far | 3.0× | 2.7× | 5.8× |
| 2025 | 5.7× | 4.8× | 9.9× |
| 2024 | 7.3× | 6.2× | 11.3× |
| 2023 | 9.2× | 5.3× | 10.7× |
| 2022 | 5.2× | 5.1× | 19.0× |
| 2021 | 19.2× | 19.2× | 50.3× |
Against its peers
Companies in Entertainment nearest DraftKings' size, closest first, today.
| Company | Price to sales ratio |
|---|---|
| DKNGDraftKings | 3.0× |
| WMGWarner Music | 2.2× |
| FWONKLiberty Media | 5.2× |
| ROKURoku | 4.5× |
| FOXAFox | 1.6× |
| TKOTKO | 6.2× |
| LYVLive Nation Entertainment | 1.6× |
| CHDNChurchill Downs | 2.0× |
| MTNVail Resorts | 1.8× |
| NXSTNexstar Media | 0.9× |
| CNKCinemark | 1.4× |
| Peer median | 1.9× |
Where DraftKings ranks
What the price to sales ratio tells you
Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.
Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.
More on DraftKings
Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.