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Brown Forman price to sales ratio BF-B

Market value divided by revenue over the last twelve months, since 2011.

Today, Oct 23, 2026
3.4×
10-year median
7.4×
Against its 10-year history
11th
percentile: 0 is its lowest day, 100 its highest
10-year range
2.7× to 11.6×
Peer median
2.4×

Brown Forman's price to sales ratio is 3.4× as of Oct 23, 2026.

That is below its ten-year median of 7.4×, lower than on 89% of days in the last ten years.

Over that time it ranged from 2.7× in Mar 2026 to 11.6× in Nov 2020.

The median for 7 non-alcoholic beverage stocks of a similar size is 2.4×.

Price to sales ratio over time

The dashed line is the 10-year median and the shaded band the middle half of its days.

Open the interactive chart, with overlays and comparisons

Year by year

YearEnd of yearLowHigh
2026 so far3.4×2.7×3.6×
20253.1×3.1×4.3×
20244.5×4.5×6.7×
20236.4×6.0×8.0×
20227.6×7.6×9.4×
20219.6×8.9×11.5×
202011.4×6.9×11.6×
20199.5×6.6×9.7×
20186.9×6.7×8.9×
20178.4×5.6×8.4×
20165.7×5.7×6.6×
20156.4×6.1×7.3×
20146.3×5.5×6.9×
20135.5×4.9×5.6×
20124.8×4.0×5.4×
20114.2×3.6×4.3×

Against its peers

Companies in Beverages - Non-Alcoholic nearest Brown Forman's size, closest first, today.

CompanyPrice to sales ratio
BF-BBrown Forman3.4×
COKECoca-Cola Consolidated1.8×
CELHCelsius2.4×
PRMBPrimo Brands1.1×
KDPKeurig Dr Pepper2.3×
FIZZNational Beverage2.9×
COCOVita Coco4.2×
MNSTMonster Beverage9.8×
Peer median2.4×

Where Brown Forman ranks

What the price to sales ratio tells you

Market value divided by revenue over the last twelve months. Useful for companies with little or no profit yet, since sales are harder to make negative than earnings.

Ignores margins entirely. A software company at 10× sales with 30% margins can be cheaper than a grocer at 1× sales with 2% margins.

More on Brown Forman

Valuation data, not investment advice. Prices as of . Reported figures come from the company's filings with the SEC.